Move follows five-year program to build and acquire highly
specialized marketing services firms, from search and social to
programmatic and marketing automation
DALLAS--(BUSINESS WIRE)--Oct. 31, 2017--
A. H. Belo Corporation (NYSE: AHC) today launched two new marketing
services divisions that aim to be premier providers in their respective
national and local markets, reflecting the company’s continued
innovation in the media and marketing services space. The new
business-to-business divisions are Belo
+ Company (B+C), a full-service performance marketing agency with
domain expertise to serve clients both regionally and nationally, and Belo
Media Group (BMG), with unmatched consumer reach and depth in the
North Texas market.
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A. H. Belo Chairman and CEO Jim Moroney (Photo: Business Wire)
Together, these two new divisions give marketers a single source that
provides strategic, data-driven delivery of a wide array of ROI-focused
marketing and advertising solutions.
“This announcement represents the culmination of several years of work
to build out a best-in-class digital marketing services organization and
set it up to continue to compete in markets nationwide,” said A. H. Belo
Chairman and CEO Jim Moroney. “At the same time, we are further
resourcing our regional sales organization so that it can serve its
customers with all of the digital marketing services offered by Belo +
Company, while still offering its customers our extensive regional
audience reach and access to the depth of data we have about these
audiences.”
“Over the last five years,” continued Moroney, “as our reach expanded
nationally, we saw an opportunity to optimize our organization so we
could serve different types of customers, partners and resellers. By
reorganizing our services into these two divisions, Belo + Company and
Belo Media Group, we are now giving both national and local businesses a
single point of expertise delivering innovative, integrated marketing
solutions that help them connect with customers and grow their
companies.”
“What is truly unique here,” said Moroney, “is our expert, in-house team
that builds customized strategies and nimbly adjusts them as needed,
based on an understanding of each client’s marketing goals,
sophisticated data analysis and a silo-agnostic approach.”
Belo + Companyencompasses all A. H. Belo-owned marketing
solutions brands that serve clients nationwide with innovative,
precision marketing solutions and measurable return on investment. These
include Vertical Nerve (online advertising, search engine optimization,
digital analytics and website development), Speakeasy (content
marketing, reputation management and social media management),
Distribion (marketing automation and email marketing), Connect (targeted
display advertising) and MarketingFX (print and promotional brokerage). Tim
Storer, former CEO of Vertical Nerve, Distribion and MarketingFX, is
president of B+C.
“Marketing has become more complex than ever before, with the
proliferation of communications options – so it’s no wonder that
marketing executives are overwhelmed,” said Storer. “That’s why we built
Belo + Company, a unified, performance-based marketing solutions agency
using data and analytics to better understand and engage target
audiences across all marketing channels.”
Belo Media Groupencompasses the print and digital audiences of
all A. H. Belo-owned properties serving the North Texas market: The
Dallas Morning News, DallasNews.com,
GuideLive, SportsDay, al Día, briefing and the
CrowdSource events business. BMG also offers the B+C digital and print
services in the North Texas market, resulting in 100 percent reach of
DFW audiences. Alison Draper, former president of CrowdSource, is
president of BMG, responsible for all advertising and sponsorship sales.
BMG replaces the division previously known as DMNMedia.
“Belo Media Group’s print, digital and experiential assets deliver more
local audience – and with a higher-precision level of targeting – than
any other media option in the North Texas market,” said Draper. “Today,
we have enhanced those offerings by leveraging and offering streamlined
access to the best-in-class marketing services delivered by Belo +
Company.”
Belo + Company will be working with other media companies to provide a
similar reseller relationship in additional major U.S. markets.
Belo + Company will be located at Campbell Centre in Dallas, while Belo
Media Group will be based at the new Statler development in downtown
Dallas along with the rest of The Dallas Morning News.
A. H. Belo Corporation (NYSE: AHC) is a leading regional news and
information publishing company and a media and marketing technology
company. AHC focuses on delivering news and information in innovative
ways to audiences with diverse interests and lifestyles, and focuses on
continually evolving and extending the company’s media and marketing
solutions offerings to a broad spectrum of customers. For more
information, visit www.ahbelo.com,
www.beloandco.com,
or www.belomediagroup.com,
or email invest@ahbelo.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20171031005961/en/
Source: A. H. Belo Corporation
Cooksey Communications
Colby Walton, 972-580-0662 x23
colby@cookseypr.com
